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HER Ideas in Motion’s Community of Partners Meet Funding Challenge for Girls in Tech

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NEWS RELEASE - October, 2015

HER Ideas in Motion’s Community of Partners Meet Funding Challenge for Girls in Tech
Local non-profit raise funds to ignites girl’s interest in computer science and computer science in media

Cleveland, Ohio -- When they are in middle school, 74 percent of young women express interest in Science, Technology, Engineering and Math (STEM), yet when it comes time to select a college major, only 0.3 percent of high school girls choose computer science and only 12 percent of computer science degrees are awarded to women. HER Ideas in Motion, a Cleveland-based 501c(3) non-profit organization and their community of partners believe changing these downward trends takes an investment in technology leadership and role models for girls.

Hyland Software and Explorys, an IBM Company donated to the HER Ideas in Motion Tech Challenge Fundraiser, which calls upon individuals in the community to support STEM programming for girls. On October 17, dozens of area businesses and professionals attended the fundraiser to break the challenge match goals and provided needed operating funds to continue its programming for girls.

"Health IT companies require diverse talent to continue to grow and innovate,” said Samantha Wright Wolfort, Marketing Manager, Explorys, an IBM Company. "Supporting HER Ideas in Motion introduces the next generation of innovators to STEM education and careers whilst inspiring students in computer science at a time when they’re making critical choices about their field of study."

Tackling the lack of diversity in the tech industry head-on, HER Ideas in Motion provides middle school girls with innovative, hands-on computer coding, design, robotics, game development and filmmaking workshops to give them real-world insights into working in a technical field. Trained technical leaders and professionals teach young women in various workshops how to build software and design applications and create according to industry standards.

Led by female technology professionals on Saturdays throughout the year, the workshops include “Hackdays” where parents, grandparents and other adults can learn the basics of coding alongside girls by building a real web project together that they can take home after the workshop.

“During a HER Ideas in Motion Hackday Workshop girls and their parents spend the day building a technology project together and meeting female technology professionals,” said Chrissy Freeman, Board Marketing Chair at HER Ideas in Motion. “Our data from the workshops have made it very clear that parent and role model involvement is the key to getting girls interested in CS and CS in media careers."

Following a HER Ideas workshop, 82 percent of attendees have said they would like to pursue more classes in technology with 77 percent of girls saying they’d like to go into technology as a career.

Additional workshops include:
HER Ideas in Game during which girls learn the creative game-making process from theory to project completion to create their own web-based game.
HER Ideas in Robotics during which Girls dive into design and control of automated technologies.
HER Ideas in Code during which Girls dive into HTML, CSS and other code languages to build their own projects.
HER Ideas in Film during which students are introduced to the various stages of production from screenplays and camera techniques to video editing using industry standard software, to create a professional-looking short film and gain a basic skill set in film production.

Workshops cost $40 per child or $50 for Hackdays and HER Ideas in Motion is committed to providing scholarships for 10 percent of girls who attend HER Ideas in Motion workshops each year. The scholarship program is funded by donor gifts and interested families can apply at

Lindsay Latessa, Recruiting Team Leader in Human Resources at Hyland Software concurs, “In 2015, our female tech intern population grew to 20 percent. We believe that is in large part due to education and involvement at the early grade levels, including events like mother-daughter hack day, which helps spark girls' interest in technology.”

Parents, teachers, school administrators, volunteers and potential community partners can register for workshops and learn more about opportunities with HER Ideas in Motion or register for a workshop by calling (330) 552-8308) or visiting

For more information, to schedule an interview or feature a workshop or in-school tech club, please contact:
Rachel Wilkins Patel | HER Ideas In Motion
Ph: (330) 552-8308

About HER Ideas in Motion
HER Ideas in Motion is a Cleveland-based 501c3 nonprofit corporation focused on providing opportunities for girls to achieve in technology and media arts. Through hands-on workshops and tech clubs, girls learn technical and creative skills from professionals, while building their own projects. In addition, HER Ideas in Motion has developed a women-led approach that combines female technical and creative professionals teaching and mentoring girls to provide access to female role models in these fields. Through education and empowerment, HER Ideas in Motion aims to close the gender gap of the less than ¼ percent ratio of women to men working in these fields.